How to Make Website Work – Things to Know Before you make Your Website

Many people are doing successful business these days but they hardly know where to begin. Definitely setting up a business online is very different thing. People design their websites yet feel worried if it doesn’t work according to their expectations. Today, I’ll tell you how to make a website work effectively and bring you more returns.

The first thing you should consider is to plan out and develop what you want. Here is list of things you need to plan.

• Find out your target market and whom you want to serve. Definitely, millions of people are using internet but not all of them can be your customers, right? So you need to figure out for whom your product is.
   
• Find out the devices that your target market is using. What I mean to say here, is to find out if they are using desktops, mobile phones, tablet PCs of other similar gadgets because if they are browsing your website other than desktops, then you must consider responsive web design (RWD) that provides flexibility according to the size of your device.
  
• Decide how you want to present your product. Do you want them to purchase online or just provide information about your product and lead them to purchase your product from the market? Or are you directing them towards a restaurant or your newly set-up pets accessory shop?
   
• Define colors of your business. When you are looking to answer the question on how to make a website, reflect on who you are and the nature of your business. Logos and color schemes are really important part of your website design as they really leave an impression on your customer when they visit your website for the first time.
  
• What information you want on your homepage to show-up? This is really important because the user landing on your website is finding an answer to their queries. You must arrange things on your homepage in a way that keeps user intact, answer what they are looking for or at least guide them where they can find the solution.

If you understand and planned things accordingly, there is no reason that your website can fall behind and not bring you good returns.

Now when you are done planning, you must want to know how to make a website. Here are six simple steps to make a website like pros.

WHY CONTENT? Have You Ever Asked This Question to Yourself When Designing a Website?

Whether you currently own a business site or intend to launch your very own website/blog there a bundle of things to consider; from website design, SEO to your website content because everything has a major impact in generating leads.

Let’s talk about content marketing today assuming your web designer is taking care of the design elements.

Customers are constantly on the lookout for quality content; material that helps them, solves their problems. Marketers believe the content is King because it is what a customer wants.

Here a more reasons why content is considered a crucial element.

UNDERSTAND WHAT IS CONTENT?

If you’re not digitally savvy (a common individual), the idea that hits your mind when asked about content is text.

But the definition of content in digital terms includes not only text. Your pictures, images, videos and audios anything that is serving a purpose and delivers a message is content.

PULL PEOPLE

Have you heard of pull marketing strategy and how it works? It is all about how perfectly the product is being marketed, promoted, advertised, placed and positioned in mind that people ask for it.

Similarly, when you are writing your website content, it must have a power to grab attention and capture mind of its readers. That’s how your website is positioned in your audience’s mind and once you’ve successfully enabled them to subscribe to your new offerings or compelled them to purchase a product, your content has that ability to convert leads into customers

KNOW WHAT YOU SHARE

It is true that whatever you write has a degree of importance and your audience never wants to be bundled-up with excessive information. Creating a smart content that communicates your message, serves the purpose and answers the question can do the job better than a lengthy content that perhaps, can bore a reader (people are often frustrated when they see length of content and they might switch your website before even getting to read).

While your website’s content is crucial element in turning leads into customers, we cannot overlook the importance of SEO and design elements too. This is why it’s essential to never get obsessed with the content so much you forget about other elements.

More tips on website deigning on these blogs. Check them out.

http://www.glu7.com/blog/

http://wix.com/blog

http://blog.squarespace.com/

How to Gauge The Effectiveness of Infographics as a Great Marketing Tool?

Infographics provide a visual representation of accumulated data and information in an easy and understandable form for readers. It is a fact that human eye perceives a visual much faster than normal text. Appealingly designed infographics draw instant attention of readers. The word ‘infographic’ has been basically derived from ‘information’ and graphics’ which means the combination of these two is favorable for engaging huge amount of audience in reading the visual content.

The popularity of infographic content is ever increasing as in just 2 years, its search volume has increased by 800 percent.

Here are some of the authentic reasons that truly measure the core significance of infographics as a remarkable marketing tool:

• Captivating for readers
• Instantly perceived by human eyes
• Ability to get viral
• Social media friendliness
• Powerful content marketing strategy

Captivating for readers

It is one of the prime reasons for infographics to captivate the attention of readers. This visual representation has a power to engage huge amount of audience by its impressive appeal. From a marketing perspective, it is also good to use infographic as it helps increase more conversion.

Instantly perceived by human eyes

Human eyes have a tendency to perceive and understand visual content than simple plain text content. Visual content influences the human brain much faster than normal words. It is a fact that visually appealing information is easily understood and remembered as compared to non-visual information for readers.

Ability to get viral

Infographics are able to get viral by their eye catching data representation for readers. It creates more traffic and conversion.

Social media friendliness

Infographics are extremely social media friendly with quick content virality. The visual data is well-researched and gives enormous information in an entertaining format.

Powerful content marketing strategy

Infographic is a powerful content marketing strategy as it helps promote content to readers in informal and appealing way. It also helps increase huge traffic and conversion optimization. This strategy is always beneficial to boost informative content to readers.

Infographics make up only piece of this marketing mix puzzle. There are various other elements in content marketing a digital marketing professional should know. Check out those other elements in these blogs

wix.com/blog

glu7.com/blog

NINE REQUIREMENTS OF A GREAT CONTENT

Great Content is a “Content which has a capability to easily pull readers attention and engage them in reading till the end.” It requires a lot of thinking and ideas to develop but an appealing content can bring millions of readers and provide them interesting information. In online world, there can be any form or kind of dynamic content which grab readers’ attention. It can be colorful infographic, E-book, article or blog post.

Following are the necessary requirements of presenting a fabulous content for readers:

• Always write original content 

• Catchy headlines are always inspiring

• Actionable words

• Informative and descriptive content

• Authentic source of information

• Produce content worth compelling

• Add bullet points

• Make use correct grammar and sentence structure

•  Make it relevant and on topic

1.Always Write Original Content 
Writing is an art of capturing readers’ attention and compelling them to not let their eyes sway from the content. The words always play a key role in boosting the value of content and a good writer better knows how to play with words which can appeal huge amount of readers. Originality and uniqueness are always worth a price. In the digital world it is utmost necessary to keep away from plagiarism and copyright issues.

It is highly necessary to write in original words which is always appreciable and interesting for the audience to read something novel and fresh. It is also significant from SEO perspective. Google Search Engine quickly crawls and indexes fresh content which helps in traffic and better ranking for the website or blog.

2.Catchy Headlines are Always Inspiring
It is a core thing in developing a perfect, readable and sharable content. Catchy headlines always work great and inspire readers to go through the entire content. It is necessary to craft appealing and interesting headings which can easily grab attention of readers.

3.Actionable Words
Actionable words are the words which always push the readers to get engaged with the content. The actionable words include how, where, what and when. These words inspire people to dig deeper in the content with some sort of curiosity and interest to read more.

4.Informative and Descriptive Content
The length of content also plays an important part in creating a highly readable and sharable content. The content must not be too lengthy which creates boredom for readers. It must provide some valuable source of information.

5.Reliable and Authentic Source of Information
The information must be derived from some authentic and reliable source to provide readers with some genuine and informative content. A well-researched content is always readable and provides extensive knowledge to readers.

6.Worth Compelling Content 
The great content is always worth compelling with power of words to mesmerize readers. It is an excellent quality of a good content writer to completely capture the focus of audience. It makes them read once, twice and thrice yet not make them feel bored.

7.Add Bullet Points
Bullet points is a wonderful technique of adding short points in the content and further describing them in detail. It also feels good for readers to easily understand the topic by glancing at the top heading and bullet points of content.

8.Make Use of Correct Grammar and Sentence Structure
Correct use of grammar and sentence structure is the key factor in writing a perfect and error-free content. It puts a bad impression on readers because sorts of grammatical errors and sentence mistakes in the content eventually makes him lose interest.

9.Relevant and On-Topic Content 
The content must be relevant to the topic because it creates consistency and continuity in readership of audience. Content relevancy is an important thing in bringing more visitors to the website.

Conclusion
The above are all necessary ingredients in writing a dynamic, worth appealing content for the readers. The combination of all these makes a great content which is always appreciable and sharable. For more information about great content requirements visit glu7 blog.

Useful DIY On-page and Off-page Hacks to Improve Your Landing Page

The first rule in augmenting the efficiency of conversion path is to improve the quality of your landing page. It seems like a simple task but optimization of that one page actually requires lots of thinking and planning. 

Fear not; to optimize this lander there are two major areas where you will have to focus: on-page (the design) and off-page (the promotion).

If you are here looking for on-page and off-page hacks that will help you enhance the productivity of your landing page, read on.

On-page Factors

· Keep the design neat and free from clutter.

· Use the text, images, buttons and videos in best manner.

· Urge the users to interact and take action.

· Keep your landing page precise.

· Optimize your internal linking.

Here’s another hack for on-page if have no clue how to start with the steps listed above. Use a free website making tool like Wix, Weebly, GLU7 or Square Space and pick one from their given templates. This will ease your efforts and also give you a head start.

Off-Page Factors

· Apply the science of search engine optimization to garner more views and increase organic traffic.

· Make use of email marketing to contact subscribers and readers.

· Utilizing tools of search engine marketing

· Initiating pay-per-click campaigns for more visibility

· Using social media like Pinterest, Facebook, Twitter and Google+ to reach out to millions of social network users.



A successful conversion will require excellent use of both on-page and off-page optimization techniques. So it's crucial you don't rely on just one factor. 

How to optimize inbound marketing online?

Inbound marketing means welcoming customers to your premises, instead of going out and aggressively targeting them. It is an essential part in marketing mix and thus should never be underrated, let alone ignored.

Inbound marketing works better for incoming customers because it gives them a true taste of your brand. They’re eager to know and that is why you should always s be ready for their arrival and armed in the best manner to entertain their queries.

Here are some tricks to optimize your website and thus your inbound marketing.

Take notes and put them to use

Take notes of customers. Note the path(s) which brings them to your site. Once you’ve noted, optimize that path with content that attracts, helps, solves their problems and delivers value.

Integrate a Blog

The safest bet. Visitors who have found their way to our blog are probably there because they have been looking for something and now feel that your site may have it. Every single one of those happy visitor will remember your page and will refer others facing the same problem should a situation arise.

So be sure to keep the blog updated with new and engaging content that attracts, holds, engages and captures the loyalty of your customer.

Optimizing and Simplifying Visitor's Path

Optimize every page in the conversion path. Landing page, order confirmation and thank-you pages are some that can be optimized for a better conversion rate.

Improving Load Speed

Customers tend to get furious when they see loading pages. They want a smooth and quick experience. And why not, they have better things to do. So keep your loading speed optimum. Consult with your IT team if you have to, to make pages faster without having to cut-down on valuable content.

Incorporating Share Buttons

Satisfied customers become brand evangelists. They can’t wait to share their experience with others. So making them wait is going to be a big letdown. 

This unnecessary inconvenience can be easily avoided by just integrating the sharing buttons on the pages of your website. Buttons like facebook, Twitter, Pinterest and Google Plus allows user to spread the word with just a couple of clicks. It also lets you in on potential leads. 

With a website builder like Square Space or GLU7, these elements can be easily integrated, but even if you are using custom content management system, be sure to add these elements in your website to heighten your number of visits and your conversions.

How to Optimize Images Using Alt-Text

Pictures speak volumes.  Although pictures shouldn’t come at the cost of textual content, the statement merely means that the power of pictorial content cannot be underestimated. From brand logos to long-scrolling detailed infographics, everything depicts the power visual content.

Powerful and meaningful as these pictures may be, there is one serious issue when it comes to them. And that issue is the inability of search engines to read them. While Google and Bing have becomes smart enough to read the text and offer data to the user according to the text, they still haven’t been able to read and analyze pictures.

This is where alternative-text, otherwise known as alt-text and alt-tag comes in.

Alt-Text

Basically, alt-text too is a text-based piece of content that signals search engines what the image in question is about. It allows search engine crawlers and bots to see what they otherwise cannot. As one can expect, alt-text is the soul of the image when it comes to image optimization. The more accurate the text, the more preference it gets from search engines because it helps them offer relevant content to the users.

How to Optimize Images?

Keeping the content as relevant as possible in alt-text is crucial, but it is also rewarding. Great visual content, backed up by the right alt-text can rank websites on top of search engines. Here are some tips on how you too, can optimize your image and your website via alt-text.

• Keep it relevant
• Keep it short
• Keep it natural
• Avoid spam and stuffing
• Keep the focus on important aspects of the image

Whether you manually add images to your site or use a website builder, be sure to add alt-text every time.

The Edge of using Free Website Creators in Small Businesses

Small businesses operate on limited capital so they just can’t afford to make mistakes. Most of the small businesses, due to their limitations rely on saving, which often revolves around seeking better alternatives.

If you don’t know about free website builders, let’s just say they are another great way to save money for your business. In fact, they can help you make more of it. How? Here are some perks of free website builders your business could use. 

Benefit of looks
A good-looking interfaces serves more purposes than one. It can help manage the content; it can make life easy for customers and it can improve your chances of gaining more customers.


Perks of increased traffic
Site creators feature a plethora of tools and elements which can integrated and optimized to make the site more appealing and more relevant to the visitor. The result is more traffic and better retention.


Edge of social media integration
With your social feeds linked to your website, customers can now easily get in touch with you. As for you, everything is now unified for you, making it easier to manage. Customer retention and engagement is easier to manage with free business website makers giving you social integration.



Compatibility with SEO
Being SEO-friendly is now a primary requirement for any site. Unless you are using one of these great free tools, it’s going to take more time, effort and capital to make the site SEO-friendly.


Advantage of Responsiveness
Mobile responsiveness go hand-in-hand with SEO. With April’s update, Google has made it clear that websites lacking support for mobile devices will not be given the consideration they were getting from Google. This makes mobile compatibility a must-have. Here is where website builders can come in handy as they offer responsive support for websites. Any site you will create on say, Glu7 or Wix, is going to be mobile-friendly out-of-the-box.

How to Create a Website from Start Using Glu7

This is the age of digital marketing. Everything is digital these days. Going digital in this age is an integral part of a successful firm’s marketing mix. However, the first step in going digital is getting a website, which requires a lot of time and attention.

The good news is that with website creators like Wix and Glu7, that’s not a problem anymore. Here is how you too, can create magnificent websites using Glu7 website creator without breaking a sweat.

Just sign up

Signing up is easy and only takes a couple of clicks. Enter your name and email ID and get registered. Once you are registered, log in and you will be taken to the dashboard where you will have two options: create the site from blank page or pick a theme to save the trouble.

Domain and pages

To create a new page just click on ‘add page’ on the left side of the screen. Now, name the page accordingly. You should not forget to name your domain as well. to change the name using Glu7 website builder, simply click on the cog icon besides the pages's name.

Using the dashboard

Using the interface is as easy as dragging and dropping. Pretty much everything you need can be found within the menu bar located at the top of your screen. Just pick the right item and drag it down to integrate it with your page. Headers, footers, apps, sample content, everything can be added this way.

Changing the body and the content

Having great content to back your creativity in designing is absolutely critical. So either use the given templates to get an idea about the content or insert the content completely by yourself, it’s up to you. Just be sure to make it count.

Reviewing and publishing the site

Now check the site once more before you finalize the changes. Review your URL structure, layout, content and other areas of your website. Once you are sure about publishing it, click on save button on top-right corner. Now click on ‘publish now’ to publish the page.