6 KILLING CONTENT MARKETING STRATEGIES YOU MUST CONSIDER

There was a time when content marketing and SEO were considered different. That was long, long ago.

Nowadays SEO depends on the quality of content you have written because Google puts more value on quality and the experience your readers are getting from your content and ranks it accordingly.

Today, content marketers are focused on a playing a long-term content game and trends in content marketing world seem to change drastically.

Below are some content marketing tips revealed for the year 2016.

INVOLVE YOUR CUSTOMERS

No content could be better than something crafted for you by your customer.

Have you come across ‘share a Coke’ campaign, where company labeled customers’ names on coke bottles and served it to them?

The reason is that people will find products and services more authentic and trustworthy when it is created by them.

Moreover, people want to know what the user experience of the product is. And what a better idea to get them involved to write content for you?

Using this content marketing strategy will not only enhance their brand association and experience but also help your business build a positive word of mouth.

Many cosmetic companies are leveraging this strategy by asking their customers to write product reviews on their blogs.

INTERACTIVE STORY TELLING

Content which contains elements that get your customers involved are generic these days. Storytelling is one of the most emerging trends in content marketing.

Out-of-the-box and content encompassing visual elements contain images, quizzes, videos, infographics, assessments and graders etc. And thanks to the fast speed internet connection, you don’t need to worry about loading issues anymore. Use these elements wisely.

Take the example of Moma and Babel how smartly they have inculcated content with storytelling.

MAGIC OF EPISODIC CONTENT

So who can’t wait for the next movie from The Avengers, Superman, and Captain America series?

Think of the same idea-splitting a great topic into episodes of content so whenever one ends, your audience is curious and waiting for the next one to arrive.

While using this content marketing strategy you have to understand the time duration and the gaps you take are measured and balanced like tell them part-2 will be uploaded next week etc. so when you write the next content of the series the readers are actively seeking for the next part.

It is important to create a chain to end up content with a cliffhanger such that it creates a desire to know more.

PERSONALIZATION IS A PLAYER

Adding a personal touch is important because of two reasons:

· First; it will help reader recognize you when they skim through your content

· Second; if they like your tone and find your content interactive, they will surely follow you or subscribe for emails

Today, it is being very troublesome for content producers to keep their audience intact because people are getting aware of possibilities and getting immune even to the best-created content.

Adding a personalized touch can help you stand out from the crowd. For instance Doggyloot offers personalization depending on the size and weight of their pet mates.

Designing your website/blog such that the audience landing on your website feels like it is specifically put together for them and speaks their language.

“A personalized content speaks directly to your audience and directs them to exact solution to their queries they are looking for”, says TruConversion.

SHARE ON SOCIAL MEDIA

From small coffee shop across the street near your home to those big multinational giants, you type their name in search engine, and their official website appears along with their social media profiles on Facebook, twitter, Instagram, Pinterest, LinkedIn and whatnot.

Social media is a platform where businesses are taking advantage of and expanding their customer reach globally across potential markets.

But making a social media profile is not enough alone, you need to:

• Keep interacting with them- replying to their messages, posts, comments, tweets etc.
• Keep them reminding of you from time to time-this is especially important because millions of new posts, tweets and pins appear on your audience’s news feed so it is not surprising if you don’t remind them of what you have to offer. They might forget about you if you don’t.

Research what platforms you are going to choose to target your audience. Find out the best suitable timings.

and prepare a schedule to keep reminding them of you.

REMEMBER SEO AND CONTENT ARE INTERCONNECTED

All the digital marketers and SEOs will agree to this fact that trends in content marketing strategies are changing. This is because of SEO and content marketing are becoming more interconnected with each other.

Content works on purpose that caters the demand of SEO so that you are found easily on a search engine page when people look for you.

CONCLUSION

Marketers have identified content marketing strategy for 2016 and started practicing them already from the beginning of the year.

I hope these content marketing tips will help you accomplish new heights of business excellence.

I wish you all make a great year in content marketing!

WHY CONTENT? Have You Ever Asked This Question to Yourself When Designing a Website?

Whether you currently own a business site or intend to launch your very own website/blog there a bundle of things to consider; from website design, SEO to your website content because everything has a major impact in generating leads.

Let’s talk about content marketing today assuming your web designer is taking care of the design elements.

Customers are constantly on the lookout for quality content; material that helps them, solves their problems. Marketers believe the content is King because it is what a customer wants.

Here a more reasons why content is considered a crucial element.

UNDERSTAND WHAT IS CONTENT?

If you’re not digitally savvy (a common individual), the idea that hits your mind when asked about content is text.

But the definition of content in digital terms includes not only text. Your pictures, images, videos and audios anything that is serving a purpose and delivers a message is content.

PULL PEOPLE

Have you heard of pull marketing strategy and how it works? It is all about how perfectly the product is being marketed, promoted, advertised, placed and positioned in mind that people ask for it.

Similarly, when you are writing your website content, it must have a power to grab attention and capture mind of its readers. That’s how your website is positioned in your audience’s mind and once you’ve successfully enabled them to subscribe to your new offerings or compelled them to purchase a product, your content has that ability to convert leads into customers

KNOW WHAT YOU SHARE

It is true that whatever you write has a degree of importance and your audience never wants to be bundled-up with excessive information. Creating a smart content that communicates your message, serves the purpose and answers the question can do the job better than a lengthy content that perhaps, can bore a reader (people are often frustrated when they see length of content and they might switch your website before even getting to read).

While your website’s content is crucial element in turning leads into customers, we cannot overlook the importance of SEO and design elements too. This is why it’s essential to never get obsessed with the content so much you forget about other elements.

More tips on website deigning on these blogs. Check them out.

http://www.glu7.com/blog/

http://wix.com/blog

http://blog.squarespace.com/

3 Undeniable Benefits of Content Marketing

Are you doubting the proven benefits of content marketing ? Perhaps, this could be because you’re indifferent and reluctant to opt for something that is much into fashion. Or perhaps you’re hesitant to join the race or you are too occupied focusing on other marketing strategies .

If you have been thinking about any of these, redefine  your idea of content marketing.

These days, content marketing is not only something into trend but rather ground breaking in terms of generating leads and bringing traffic to your website.

Create Brand Awareness!

The greater the amount of content on your website, the greater are the chances that people will stick around, creating more opportunities for you to inform them about your product. This way, audience can develop a familiarity and association with your brand that builds trust.

This is one of the benefits of content marketing that with more relevant content people will spend a long time on your website, increasing chances the of turning leads into customers.

Ripen Your Revenues

Among many other benefits of content marketing being discussed over the internet, this one is the most powerful and of interest to a marketer. Isn’t it so?  All your efforts are basically to generate revenues and expand your business.

So once you have achieved your primary objective by providing information that your audience might be searching for, your next target is to turn leads into your customers. A carefully chosen content creates a pitch for your products and services that can pull audience and help generates revenues.

Creates Customer Cohesiveness

One of the primary objective of marketing campaigns is to build a strong relationship with valuable customers such that they keep coming back. According to Pareto’s rule, 20% of customers generates 80% of revenues and it is important for a marketer to keep those 20% intact.

A well written and good quality content can help build customer loyalty and maintain customer relationship. When you generate response and engagement through your content that caters your audience’s need and solve their problems you can develop a sense of adherence with them.

Providing your target audience that may want instruction manuals, videos, podcasts  etc. can help leverage a business and build customer loyalty.

Using personal brand which shares content that your audience develops trust in, is another proven content marketing strategy that keeps your audience intact.

So if you want to reap benefits of content marketing, you should better begin preparing a content marketing strategy that is well aligned with your business goals.

More on content marketing strategies in this post https://www.glu7.com/blog/6-simple-steps-to-develop-an-easy-content-marketing-strategy/