6 KILLING CONTENT MARKETING STRATEGIES YOU MUST CONSIDER

There was a time when content marketing and SEO were considered different. That was long, long ago.

Nowadays SEO depends on the quality of content you have written because Google puts more value on quality and the experience your readers are getting from your content and ranks it accordingly.

Today, content marketers are focused on a playing a long-term content game and trends in content marketing world seem to change drastically.

Below are some content marketing tips revealed for the year 2016.

INVOLVE YOUR CUSTOMERS

No content could be better than something crafted for you by your customer.

Have you come across ‘share a Coke’ campaign, where company labeled customers’ names on coke bottles and served it to them?

The reason is that people will find products and services more authentic and trustworthy when it is created by them.

Moreover, people want to know what the user experience of the product is. And what a better idea to get them involved to write content for you?

Using this content marketing strategy will not only enhance their brand association and experience but also help your business build a positive word of mouth.

Many cosmetic companies are leveraging this strategy by asking their customers to write product reviews on their blogs.

INTERACTIVE STORY TELLING

Content which contains elements that get your customers involved are generic these days. Storytelling is one of the most emerging trends in content marketing.

Out-of-the-box and content encompassing visual elements contain images, quizzes, videos, infographics, assessments and graders etc. And thanks to the fast speed internet connection, you don’t need to worry about loading issues anymore. Use these elements wisely.

Take the example of Moma and Babel how smartly they have inculcated content with storytelling.

MAGIC OF EPISODIC CONTENT

So who can’t wait for the next movie from The Avengers, Superman, and Captain America series?

Think of the same idea-splitting a great topic into episodes of content so whenever one ends, your audience is curious and waiting for the next one to arrive.

While using this content marketing strategy you have to understand the time duration and the gaps you take are measured and balanced like tell them part-2 will be uploaded next week etc. so when you write the next content of the series the readers are actively seeking for the next part.

It is important to create a chain to end up content with a cliffhanger such that it creates a desire to know more.

PERSONALIZATION IS A PLAYER

Adding a personal touch is important because of two reasons:

· First; it will help reader recognize you when they skim through your content

· Second; if they like your tone and find your content interactive, they will surely follow you or subscribe for emails

Today, it is being very troublesome for content producers to keep their audience intact because people are getting aware of possibilities and getting immune even to the best-created content.

Adding a personalized touch can help you stand out from the crowd. For instance Doggyloot offers personalization depending on the size and weight of their pet mates.

Designing your website/blog such that the audience landing on your website feels like it is specifically put together for them and speaks their language.

“A personalized content speaks directly to your audience and directs them to exact solution to their queries they are looking for”, says TruConversion.

SHARE ON SOCIAL MEDIA

From small coffee shop across the street near your home to those big multinational giants, you type their name in search engine, and their official website appears along with their social media profiles on Facebook, twitter, Instagram, Pinterest, LinkedIn and whatnot.

Social media is a platform where businesses are taking advantage of and expanding their customer reach globally across potential markets.

But making a social media profile is not enough alone, you need to:

• Keep interacting with them- replying to their messages, posts, comments, tweets etc.
• Keep them reminding of you from time to time-this is especially important because millions of new posts, tweets and pins appear on your audience’s news feed so it is not surprising if you don’t remind them of what you have to offer. They might forget about you if you don’t.

Research what platforms you are going to choose to target your audience. Find out the best suitable timings.

and prepare a schedule to keep reminding them of you.

REMEMBER SEO AND CONTENT ARE INTERCONNECTED

All the digital marketers and SEOs will agree to this fact that trends in content marketing strategies are changing. This is because of SEO and content marketing are becoming more interconnected with each other.

Content works on purpose that caters the demand of SEO so that you are found easily on a search engine page when people look for you.

CONCLUSION

Marketers have identified content marketing strategy for 2016 and started practicing them already from the beginning of the year.

I hope these content marketing tips will help you accomplish new heights of business excellence.

I wish you all make a great year in content marketing!