Organic traffic is the core element for any website. Every business desires for maximum website traffic for obvious reasons: more online visibility and lead conversions. The rising concern now is if organic traffic still holds any importance for Google in the era of growing paid traffic with instant results (PPC).
The answer is certainly ‘Yes.’ Organic traffic still has much value in the eyes of Google and will retain its importance in coming years too. Google puts extreme significance for organic traffic as compared to paid because there is 80:20 ratio of organic and paid traffic.
Organic traffic comes from the combined natural sources of on-page, off-page, content and social media. There should be a good balance of all these sources in order to bring maximum natural traffic to your website.
Here are 5 simple steps to follow for getting amazing traffic to your website.
1. On page optimization
On page optimization is a highly essential element for better traffic and website leads. It includes all basic elements to bring generic traffic for instance, website speed, domain and server issues, crawling and indexing, proper XML Sitemap, Robots.txt, URL optimization, title optimization, catchy meta description as it immediately grabs visitors attention.
Internal linking, image optimization and easy, smooth navigation are also necessary for higher website traffic. Better user experience can lead to better traffic and conversion as well.
2. Off-page optimization
Off-page optimization also plays a vital role in bringing quality organic traffic for website. Proper keyword research and focus on long-tail keywords can bring instant traffic as long-tail keywords better determine the user intent for conversion. Link building is an essential element of off-page which requires quality and relevant backlink building for gaining good amount of traffic for website.
3. Web content
No website can appeal visitors without eye catching and meaningful content. Content is lifeblood for website and it has a power to pull visitors attention and make them stay longer for more readability and time on site. Web Content must be purposeful and should provide some value to the readers especially for the homepage and blog as these two are the most prominent for visitors for finding their required information. The above the fold content with quality call to actions can bring remarkable visitors for the website.
4. Social media
Social media has potential to build strong relationships between customer and the brand. It is also a powerful platform when it comes to traffic generation as it can promote content in a much better way. Facebook, Twitter and Google Plus are all tremendous social platforms for bringing valuable traffic to website and this referral traffic has a better chance of converting into potential customers. It is really good to add social buttons on the above right side on the header for instant content virality.
5. Google Analytics
Last but not the least, tracking through Google Analytics is extremely essential to get to know about different traffic sources from various platforms and determine useful strategies to increase organic, social and referral traffic sources for conversion optimization.
If you’re looking for something more detailed on how to get more traffic to your homepage, check out this post on how to increase your website’s traffic.
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