WHY DIGITAL MARKETERS MUST KEEP AN EYE ON ELECTION 2016 CAMPAIGNS

 

Nobody can deny the fact that digital marketing has helped businesses expand globally and because the strategies and trends keep on changing rapidly, we need to keep up with the digital pace to thrive in these global markets.

The most recent and known event this year is election 2016 campaigns and I’ve been noticing that presidential candidates are aggressively following some really successful digital marketing strategies since last year so, I’ve acquired a few here for you.

• “Who are you addressing to?” Is an important question when you are on a digital platform because you cannot address and speak to everyone at the same time. Be specific about selecting your target market and who you intend to serve.
  
  You see how Donald Trump has successfully been able to speak to American workforce who was dissatisfied since Great Recession during election 2016 campaigns.

• Customer’s need is something that you are willing to satisfy and something that you offer in exchange of money (the only way to bring ROI).
  
  Hillary has successfully been able to identify what she can do for America by addressing the concerns like immigrant’s rights and racial issues.

• Strategy is important because when you have got a strategy, you can easily focus on goals that you need to achieve both in short and long run. You must estimate what ROI you can get out of the campaign budget and maximize your earnings.
  
  We see Jeb Bush has failed to cash his electoral campaign and sell himself properly because not all the time spending millions of dollars can make the game. You need strategy for it.

• Building your customer’s trust sounds difficult and time consuming, but if you want to retain your customers make sure you bring honesty and they rely on you to satisfy their needs.
  
  We noticed a how falsified statement of Ted Cruz about Ben Carson has put him in trouble and people started talking about on social media and news channels etc and he had to make an apology for his stance.

Do you find any other useful marketing lessons from election 2016 campaigns and like to share? Comment below I would love to hear what you have to put forward.