WHY CONTENT? Have You Ever Asked This Question to Yourself When Designing a Website?

Whether you currently own a business site or intend to launch your very own website/blog there a bundle of things to consider; from website design, SEO to your website content because everything has a major impact in generating leads.

Let’s talk about content marketing today assuming your web designer is taking care of the design elements.

Customers are constantly on the lookout for quality content; material that helps them, solves their problems. Marketers believe the content is King because it is what a customer wants.

Here a more reasons why content is considered a crucial element.

UNDERSTAND WHAT IS CONTENT?

If you’re not digitally savvy (a common individual), the idea that hits your mind when asked about content is text.

But the definition of content in digital terms includes not only text. Your pictures, images, videos and audios anything that is serving a purpose and delivers a message is content.

PULL PEOPLE

Have you heard of pull marketing strategy and how it works? It is all about how perfectly the product is being marketed, promoted, advertised, placed and positioned in mind that people ask for it.

Similarly, when you are writing your website content, it must have a power to grab attention and capture mind of its readers. That’s how your website is positioned in your audience’s mind and once you’ve successfully enabled them to subscribe to your new offerings or compelled them to purchase a product, your content has that ability to convert leads into customers

KNOW WHAT YOU SHARE

It is true that whatever you write has a degree of importance and your audience never wants to be bundled-up with excessive information. Creating a smart content that communicates your message, serves the purpose and answers the question can do the job better than a lengthy content that perhaps, can bore a reader (people are often frustrated when they see length of content and they might switch your website before even getting to read).

While your website’s content is crucial element in turning leads into customers, we cannot overlook the importance of SEO and design elements too. This is why it’s essential to never get obsessed with the content so much you forget about other elements.

More tips on website deigning on these blogs. Check them out.

http://www.glu7.com/blog/

http://wix.com/blog

http://blog.squarespace.com/