Business Website – Your Ticket to Beat the Competition

Out of all the key weapons you can deploy against your competition in this cold digital world, the biggest line of defense would be your business website features. Why, because let’s face it, your site is the first thing your customer lands onto. A website, with all its necessary upgrades and features is the best way to not only defend your clientele, but also aggressively pursue new clients.

Just imagine; a user in need of an urgent solution to his broken kitchen sink lands onto a site, your site, and browses through the pages one by one, until he completes his journey and reaches the final chapter of his journey, the contact us page. That is where your site lands the final blow and urges him to take action, to make the call with a promise of instant solution.

See!? A well-crafted journey just made you looks like a hero and you can bet that customer is going to type your URL in the address bar every time he’ll face the same problem. And that’s not the only thing a site can do for you.



1. Small business thrive on websites and coupled with right combination of fonts, white spaces, content and of course, a touch of on-page and off-page SEO, you can have visitors returning to your site every time. Forget that, they may even bring in a couple of new ones eventually. Building business in the digital world has never been easier.



2. Blog is also a must-have business website feature. An integrated blog that connects with your users is an excellent way to make them stick. Carefully planned and executed content has the power to connect since it’s designed with the reader in mind. With the right promotion, you’re bound to get a followership that is only going to amplify your credibility and also your revenue stream.

3. I happened to come across a fact that only 34% of businesses are leveraging the power of a website. Have a look at it another way; you get yourself a site and you’ve already surpassed 66% of the competition. That’s two-third of competition left behind with just one business website. Talk about business website features, the existence of the website is what matters the most matters the most.

4. Earlier on in the post, I mentioned a bit about content, but I never mentioned how important it can be as a business website feature. With the right content, not only will you be able to help the customer, you will also be able to make the most out of it and establish yourself as a force to be reckoned with within the industry. Give them the content they want, and they’ll turn your faces to you every time they get stuck.

5. Advertisement and promotion can be a ripper. When you’re already cutting corners to make the ends meet, the sound of advertisement dollars feels very unpleasant. But that is where your site makes the save. When any of these business website features start getting traffic, you can use your site as a medium to push your brand. A good site that has credibility can be an unmatchable source for advertisement. You can advertise your brand the way you want. And the best part is, exposure is pretty much guaranteed since it’s your business website.

With all this and more, it's really a no-brainer why the existence of a website is so important to raise the bar for competition and to make your brand shine. To get started and make your own website today, and to earn the ticket to major league digital competition, try out any of the cool website builders like Wix, Weebly or glu7.

How to optimize inbound marketing online?

Inbound marketing means welcoming customers to your premises, instead of going out and aggressively targeting them. It is an essential part in marketing mix and thus should never be underrated, let alone ignored.

Inbound marketing works better for incoming customers because it gives them a true taste of your brand. They’re eager to know and that is why you should always s be ready for their arrival and armed in the best manner to entertain their queries.

Here are some tricks to optimize your website and thus your inbound marketing.

Take notes and put them to use

Take notes of customers. Note the path(s) which brings them to your site. Once you’ve noted, optimize that path with content that attracts, helps, solves their problems and delivers value.

Integrate a Blog

The safest bet. Visitors who have found their way to our blog are probably there because they have been looking for something and now feel that your site may have it. Every single one of those happy visitor will remember your page and will refer others facing the same problem should a situation arise.

So be sure to keep the blog updated with new and engaging content that attracts, holds, engages and captures the loyalty of your customer.

Optimizing and Simplifying Visitor's Path

Optimize every page in the conversion path. Landing page, order confirmation and thank-you pages are some that can be optimized for a better conversion rate.

Improving Load Speed

Customers tend to get furious when they see loading pages. They want a smooth and quick experience. And why not, they have better things to do. So keep your loading speed optimum. Consult with your IT team if you have to, to make pages faster without having to cut-down on valuable content.

Incorporating Share Buttons

Satisfied customers become brand evangelists. They can’t wait to share their experience with others. So making them wait is going to be a big letdown. 

This unnecessary inconvenience can be easily avoided by just integrating the sharing buttons on the pages of your website. Buttons like facebook, Twitter, Pinterest and Google Plus allows user to spread the word with just a couple of clicks. It also lets you in on potential leads. 

With a website builder like Square Space or GLU7, these elements can be easily integrated, but even if you are using custom content management system, be sure to add these elements in your website to heighten your number of visits and your conversions.