Business Website – Your Ticket to Beat the Competition

Out of all the key weapons you can deploy against your competition in this cold digital world, the biggest line of defense would be your business website features. Why, because let’s face it, your site is the first thing your customer lands onto. A website, with all its necessary upgrades and features is the best way to not only defend your clientele, but also aggressively pursue new clients.

Just imagine; a user in need of an urgent solution to his broken kitchen sink lands onto a site, your site, and browses through the pages one by one, until he completes his journey and reaches the final chapter of his journey, the contact us page. That is where your site lands the final blow and urges him to take action, to make the call with a promise of instant solution.

See!? A well-crafted journey just made you looks like a hero and you can bet that customer is going to type your URL in the address bar every time he’ll face the same problem. And that’s not the only thing a site can do for you.



1. Small business thrive on websites and coupled with right combination of fonts, white spaces, content and of course, a touch of on-page and off-page SEO, you can have visitors returning to your site every time. Forget that, they may even bring in a couple of new ones eventually. Building business in the digital world has never been easier.



2. Blog is also a must-have business website feature. An integrated blog that connects with your users is an excellent way to make them stick. Carefully planned and executed content has the power to connect since it’s designed with the reader in mind. With the right promotion, you’re bound to get a followership that is only going to amplify your credibility and also your revenue stream.

3. I happened to come across a fact that only 34% of businesses are leveraging the power of a website. Have a look at it another way; you get yourself a site and you’ve already surpassed 66% of the competition. That’s two-third of competition left behind with just one business website. Talk about business website features, the existence of the website is what matters the most matters the most.

4. Earlier on in the post, I mentioned a bit about content, but I never mentioned how important it can be as a business website feature. With the right content, not only will you be able to help the customer, you will also be able to make the most out of it and establish yourself as a force to be reckoned with within the industry. Give them the content they want, and they’ll turn your faces to you every time they get stuck.

5. Advertisement and promotion can be a ripper. When you’re already cutting corners to make the ends meet, the sound of advertisement dollars feels very unpleasant. But that is where your site makes the save. When any of these business website features start getting traffic, you can use your site as a medium to push your brand. A good site that has credibility can be an unmatchable source for advertisement. You can advertise your brand the way you want. And the best part is, exposure is pretty much guaranteed since it’s your business website.

With all this and more, it's really a no-brainer why the existence of a website is so important to raise the bar for competition and to make your brand shine. To get started and make your own website today, and to earn the ticket to major league digital competition, try out any of the cool website builders like Wix, Weebly or glu7.

7 BASIC SERVICE MARKETING CONCEPTS

Though marketing incorporates a broad set of concepts but you might have heard a lot about marketing mix discussed ubiquitously when someone talks about the basic approach to product marketing concepts.

Apart from widely known 4Ps, service marketing concepts encompasses three more elements that are crucial to your service business’ success and bring in more customers. The key elements of a successful service marketing concepts include:

Product

 

Unlike physical products, the products in service marketing are intangible. And since online marketing is a service, it is diverse in nature and your customers cannot own what they pay for. Therefore, you need to design your internet marketing services very carefully.

A service blue-print is developed to know how your product will be. For instance: You are providing SEO services to companies, you need to develop a clear operational plan how you will be providing services to your customers.

Price

 

Price is a key element in both product and service marketing mix because it is the value people are expecting to get in return of cost they have been charged. When you have a service blueprint you are specifying your customers what support you will be providing along with the service delivery framework and the estimated/expected experience they will be getting for the value for their money.

Place

 

In the case of services, place determines where your service product is going to be located. Like the best place to open a pharmacy is near hospitals, so that people can easily reach you to find medicine. But for services like online marketing the placement and location of your business don't really matter, you just need to focus that you are in reach of your clients.

Promotion

 

Once you know what service you are going to provide your customers with, what price you will be charging and what place you will start your business in, the next step is to bring yourself into the limelight and start promotion.

Be it a tangible product or a service product, there are various promotion methods available like newspapers, TV, radio, social media, internet marketing etc. that you can opt for considering your target market and your allocated promotional budget.

People

 

People are one of the marketing concepts for service marketing mix because they define what service is. For instance: If you are running a digital marketing agency, your SEO specialists, content marketers and digital strategists’ ability to meet your marketing goals define you. If you own a restaurant, your chefs and other staff define you because it’s your people who can make or break your business’ image.

Many companies nowadays are inclined towards staff’s skill training, so that you can deliver your customers with exceptional service.

Process

 

Have you seen how quick McDonalds and FedEx are? This is because they have streamlined the process of delivering service to their customers. Marketing concepts in service marketing relies heavily on processes because how you are delivering your service product is of utmost importance.

The process is also a key element of the blueprint, where before establishing the services, you need to define an optimized flow of processes to deliver the service and maintain consistency.

Physical Evidence

 

One of the last marketing concepts element is physical evidence. However, the impact of customer experience is doubled if a product is associated with your service marketing efforts. At times, physical evidence is a differentiator. Think of a restaurant with good food and good seating arrangement and another restaurant with good food, seating arrangement, and ambiance. Which one will you prefer? Definitely, you will go for the one with good ambiance right? That is the physical evidence of your service. Like a saloon having well-trained staff and the well-designed interior is offering something extra to customers.