Out of all the key weapons you can deploy against your competition in this cold digital world, the biggest line of defense would be your business website features. Why, because let’s face it, your site is the first thing your customer lands onto. A website, with all its necessary upgrades and features is the best way to not only defend your clientele, but also aggressively pursue new clients.
Just imagine; a user in need of an urgent solution to his broken kitchen sink lands onto a site, your site, and browses through the pages one by one, until he completes his journey and reaches the final chapter of his journey, the contact us page. That is where your site lands the final blow and urges him to take action, to make the call with a promise of instant solution.
See!? A well-crafted journey just made you looks like a hero and you can bet that customer is going to type your URL in the address bar every time he’ll face the same problem. And that’s not the only thing a site can do for you.
1. Small business thrive on websites and coupled with right combination of fonts, white spaces, content and of course, a touch of on-page and off-page SEO, you can have visitors returning to your site every time. Forget that, they may even bring in a couple of new ones eventually. Building business in the digital world has never been easier.
2. Blog is also a must-have business website feature. An integrated blog that connects with your users is an excellent way to make them stick. Carefully planned and executed content has the power to connect since it’s designed with the reader in mind. With the right promotion, you’re bound to get a followership that is only going to amplify your credibility and also your revenue stream.
3. I happened to come across a fact that only 34% of businesses are leveraging the power of a website. Have a look at it another way; you get yourself a site and you’ve already surpassed 66% of the competition. That’s two-third of competition left behind with just one business website. Talk about business website features, the existence of the website is what matters the most matters the most.
4. Earlier on in the post, I mentioned a bit about content, but I never mentioned how important it can be as a business website feature. With the right content, not only will you be able to help the customer, you will also be able to make the most out of it and establish yourself as a force to be reckoned with within the industry. Give them the content they want, and they’ll turn your faces to you every time they get stuck.
5. Advertisement and promotion can be a ripper. When you’re already cutting corners to make the ends meet, the sound of advertisement dollars feels very unpleasant. But that is where your site makes the save. When any of these business website features start getting traffic, you can use your site as a medium to push your brand. A good site that has credibility can be an unmatchable source for advertisement. You can advertise your brand the way you want. And the best part is, exposure is pretty much guaranteed since it’s your business website.
With all this and more, it's really a no-brainer why the existence of a website is so important to raise the bar for competition and to make your brand shine. To get started and make your own website today, and to earn the ticket to major league digital competition, try out any of the cool website builders like Wix, Weebly or glu7.
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