How to optimize inbound marketing online?

Inbound marketing means welcoming customers to your premises, instead of going out and aggressively targeting them. It is an essential part in marketing mix and thus should never be underrated, let alone ignored.

Inbound marketing works better for incoming customers because it gives them a true taste of your brand. They’re eager to know and that is why you should always s be ready for their arrival and armed in the best manner to entertain their queries.

Here are some tricks to optimize your website and thus your inbound marketing.

Take notes and put them to use

Take notes of customers. Note the path(s) which brings them to your site. Once you’ve noted, optimize that path with content that attracts, helps, solves their problems and delivers value.

Integrate a Blog

The safest bet. Visitors who have found their way to our blog are probably there because they have been looking for something and now feel that your site may have it. Every single one of those happy visitor will remember your page and will refer others facing the same problem should a situation arise.

So be sure to keep the blog updated with new and engaging content that attracts, holds, engages and captures the loyalty of your customer.

Optimizing and Simplifying Visitor's Path

Optimize every page in the conversion path. Landing page, order confirmation and thank-you pages are some that can be optimized for a better conversion rate.

Improving Load Speed

Customers tend to get furious when they see loading pages. They want a smooth and quick experience. And why not, they have better things to do. So keep your loading speed optimum. Consult with your IT team if you have to, to make pages faster without having to cut-down on valuable content.

Incorporating Share Buttons

Satisfied customers become brand evangelists. They can’t wait to share their experience with others. So making them wait is going to be a big letdown. 

This unnecessary inconvenience can be easily avoided by just integrating the sharing buttons on the pages of your website. Buttons like facebook, Twitter, Pinterest and Google Plus allows user to spread the word with just a couple of clicks. It also lets you in on potential leads. 

With a website builder like Square Space or GLU7, these elements can be easily integrated, but even if you are using custom content management system, be sure to add these elements in your website to heighten your number of visits and your conversions.