How to Gauge The Effectiveness of Infographics as a Great Marketing Tool?

Infographics provide a visual representation of accumulated data and information in an easy and understandable form for readers. It is a fact that human eye perceives a visual much faster than normal text. Appealingly designed infographics draw instant attention of readers. The word ‘infographic’ has been basically derived from ‘information’ and graphics’ which means the combination of these two is favorable for engaging huge amount of audience in reading the visual content.

The popularity of infographic content is ever increasing as in just 2 years, its search volume has increased by 800 percent.

Here are some of the authentic reasons that truly measure the core significance of infographics as a remarkable marketing tool:

• Captivating for readers
• Instantly perceived by human eyes
• Ability to get viral
• Social media friendliness
• Powerful content marketing strategy

Captivating for readers

It is one of the prime reasons for infographics to captivate the attention of readers. This visual representation has a power to engage huge amount of audience by its impressive appeal. From a marketing perspective, it is also good to use infographic as it helps increase more conversion.

Instantly perceived by human eyes

Human eyes have a tendency to perceive and understand visual content than simple plain text content. Visual content influences the human brain much faster than normal words. It is a fact that visually appealing information is easily understood and remembered as compared to non-visual information for readers.

Ability to get viral

Infographics are able to get viral by their eye catching data representation for readers. It creates more traffic and conversion.

Social media friendliness

Infographics are extremely social media friendly with quick content virality. The visual data is well-researched and gives enormous information in an entertaining format.

Powerful content marketing strategy

Infographic is a powerful content marketing strategy as it helps promote content to readers in informal and appealing way. It also helps increase huge traffic and conversion optimization. This strategy is always beneficial to boost informative content to readers.

Infographics make up only piece of this marketing mix puzzle. There are various other elements in content marketing a digital marketing professional should know. Check out those other elements in these blogs

wix.com/blog

glu7.com/blog

How to optimize inbound marketing online?

Inbound marketing means welcoming customers to your premises, instead of going out and aggressively targeting them. It is an essential part in marketing mix and thus should never be underrated, let alone ignored.

Inbound marketing works better for incoming customers because it gives them a true taste of your brand. They’re eager to know and that is why you should always s be ready for their arrival and armed in the best manner to entertain their queries.

Here are some tricks to optimize your website and thus your inbound marketing.

Take notes and put them to use

Take notes of customers. Note the path(s) which brings them to your site. Once you’ve noted, optimize that path with content that attracts, helps, solves their problems and delivers value.

Integrate a Blog

The safest bet. Visitors who have found their way to our blog are probably there because they have been looking for something and now feel that your site may have it. Every single one of those happy visitor will remember your page and will refer others facing the same problem should a situation arise.

So be sure to keep the blog updated with new and engaging content that attracts, holds, engages and captures the loyalty of your customer.

Optimizing and Simplifying Visitor's Path

Optimize every page in the conversion path. Landing page, order confirmation and thank-you pages are some that can be optimized for a better conversion rate.

Improving Load Speed

Customers tend to get furious when they see loading pages. They want a smooth and quick experience. And why not, they have better things to do. So keep your loading speed optimum. Consult with your IT team if you have to, to make pages faster without having to cut-down on valuable content.

Incorporating Share Buttons

Satisfied customers become brand evangelists. They can’t wait to share their experience with others. So making them wait is going to be a big letdown. 

This unnecessary inconvenience can be easily avoided by just integrating the sharing buttons on the pages of your website. Buttons like facebook, Twitter, Pinterest and Google Plus allows user to spread the word with just a couple of clicks. It also lets you in on potential leads. 

With a website builder like Square Space or GLU7, these elements can be easily integrated, but even if you are using custom content management system, be sure to add these elements in your website to heighten your number of visits and your conversions.

How to Optimize Images Using Alt-Text

Pictures speak volumes.  Although pictures shouldn’t come at the cost of textual content, the statement merely means that the power of pictorial content cannot be underestimated. From brand logos to long-scrolling detailed infographics, everything depicts the power visual content.

Powerful and meaningful as these pictures may be, there is one serious issue when it comes to them. And that issue is the inability of search engines to read them. While Google and Bing have becomes smart enough to read the text and offer data to the user according to the text, they still haven’t been able to read and analyze pictures.

This is where alternative-text, otherwise known as alt-text and alt-tag comes in.

Alt-Text

Basically, alt-text too is a text-based piece of content that signals search engines what the image in question is about. It allows search engine crawlers and bots to see what they otherwise cannot. As one can expect, alt-text is the soul of the image when it comes to image optimization. The more accurate the text, the more preference it gets from search engines because it helps them offer relevant content to the users.

How to Optimize Images?

Keeping the content as relevant as possible in alt-text is crucial, but it is also rewarding. Great visual content, backed up by the right alt-text can rank websites on top of search engines. Here are some tips on how you too, can optimize your image and your website via alt-text.

• Keep it relevant
• Keep it short
• Keep it natural
• Avoid spam and stuffing
• Keep the focus on important aspects of the image

Whether you manually add images to your site or use a website builder, be sure to add alt-text every time.

The Edge of using Free Website Creators in Small Businesses

Small businesses operate on limited capital so they just can’t afford to make mistakes. Most of the small businesses, due to their limitations rely on saving, which often revolves around seeking better alternatives.

If you don’t know about free website builders, let’s just say they are another great way to save money for your business. In fact, they can help you make more of it. How? Here are some perks of free website builders your business could use. 

Benefit of looks
A good-looking interfaces serves more purposes than one. It can help manage the content; it can make life easy for customers and it can improve your chances of gaining more customers.


Perks of increased traffic
Site creators feature a plethora of tools and elements which can integrated and optimized to make the site more appealing and more relevant to the visitor. The result is more traffic and better retention.


Edge of social media integration
With your social feeds linked to your website, customers can now easily get in touch with you. As for you, everything is now unified for you, making it easier to manage. Customer retention and engagement is easier to manage with free business website makers giving you social integration.



Compatibility with SEO
Being SEO-friendly is now a primary requirement for any site. Unless you are using one of these great free tools, it’s going to take more time, effort and capital to make the site SEO-friendly.


Advantage of Responsiveness
Mobile responsiveness go hand-in-hand with SEO. With April’s update, Google has made it clear that websites lacking support for mobile devices will not be given the consideration they were getting from Google. This makes mobile compatibility a must-have. Here is where website builders can come in handy as they offer responsive support for websites. Any site you will create on say, Glu7 or Wix, is going to be mobile-friendly out-of-the-box.

How to Create a Website from Start Using Glu7

This is the age of digital marketing. Everything is digital these days. Going digital in this age is an integral part of a successful firm’s marketing mix. However, the first step in going digital is getting a website, which requires a lot of time and attention.

The good news is that with website creators like Wix and Glu7, that’s not a problem anymore. Here is how you too, can create magnificent websites using Glu7 website creator without breaking a sweat.

Just sign up

Signing up is easy and only takes a couple of clicks. Enter your name and email ID and get registered. Once you are registered, log in and you will be taken to the dashboard where you will have two options: create the site from blank page or pick a theme to save the trouble.

Domain and pages

To create a new page just click on ‘add page’ on the left side of the screen. Now, name the page accordingly. You should not forget to name your domain as well. to change the name using Glu7 website builder, simply click on the cog icon besides the pages's name.

Using the dashboard

Using the interface is as easy as dragging and dropping. Pretty much everything you need can be found within the menu bar located at the top of your screen. Just pick the right item and drag it down to integrate it with your page. Headers, footers, apps, sample content, everything can be added this way.

Changing the body and the content

Having great content to back your creativity in designing is absolutely critical. So either use the given templates to get an idea about the content or insert the content completely by yourself, it’s up to you. Just be sure to make it count.

Reviewing and publishing the site

Now check the site once more before you finalize the changes. Review your URL structure, layout, content and other areas of your website. Once you are sure about publishing it, click on save button on top-right corner. Now click on ‘publish now’ to publish the page.