The first rule in augmenting the efficiency of conversion path is to improve the quality of your landing page. It seems like a simple task but optimization of that one page actually requires lots of thinking and planning.
Fear not; to optimize this lander there are two major areas where you will have to focus: on-page (the design) and off-page (the promotion).
If you are here looking for on-page and off-page hacks that will help you enhance the productivity of your landing page, read on.
On-page Factors
· Keep the design neat and free from clutter.
· Use the text, images, buttons and videos in best manner.
· Urge the users to interact and take action.
· Keep your landing page precise.
· Optimize your internal linking.
Here’s another hack for on-page if have no clue how to start with the steps listed above. Use a free website making tool like Wix, Weebly, GLU7 or Square Space and pick one from their given templates. This will ease your efforts and also give you a head start.
Off-Page Factors
· Apply the science of search engine optimization to garner more views and increase organic traffic.
· Make use of email marketing to contact subscribers and readers.
· Utilizing tools of search engine marketing
· Initiating pay-per-click campaigns for more visibility
· Using social media like Pinterest, Facebook, Twitter and Google+ to reach out to millions of social network users.
A successful conversion will require excellent use of both on-page and off-page optimization techniques. So it's crucial you don't rely on just one factor.
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