How to Gauge The Effectiveness of Infographics as a Great Marketing Tool?

Infographics provide a visual representation of accumulated data and information in an easy and understandable form for readers. It is a fact that human eye perceives a visual much faster than normal text. Appealingly designed infographics draw instant attention of readers. The word ‘infographic’ has been basically derived from ‘information’ and graphics’ which means the combination of these two is favorable for engaging huge amount of audience in reading the visual content.

The popularity of infographic content is ever increasing as in just 2 years, its search volume has increased by 800 percent.

Here are some of the authentic reasons that truly measure the core significance of infographics as a remarkable marketing tool:

• Captivating for readers
• Instantly perceived by human eyes
• Ability to get viral
• Social media friendliness
• Powerful content marketing strategy

Captivating for readers

It is one of the prime reasons for infographics to captivate the attention of readers. This visual representation has a power to engage huge amount of audience by its impressive appeal. From a marketing perspective, it is also good to use infographic as it helps increase more conversion.

Instantly perceived by human eyes

Human eyes have a tendency to perceive and understand visual content than simple plain text content. Visual content influences the human brain much faster than normal words. It is a fact that visually appealing information is easily understood and remembered as compared to non-visual information for readers.

Ability to get viral

Infographics are able to get viral by their eye catching data representation for readers. It creates more traffic and conversion.

Social media friendliness

Infographics are extremely social media friendly with quick content virality. The visual data is well-researched and gives enormous information in an entertaining format.

Powerful content marketing strategy

Infographic is a powerful content marketing strategy as it helps promote content to readers in informal and appealing way. It also helps increase huge traffic and conversion optimization. This strategy is always beneficial to boost informative content to readers.

Infographics make up only piece of this marketing mix puzzle. There are various other elements in content marketing a digital marketing professional should know. Check out those other elements in these blogs

wix.com/blog

glu7.com/blog

THE EASIEST AND TIME SAVING WEB DESIGNING PLATFORM

Heya, there! Have you started a new business and are looking for cheap and affordable way to build your website?

But are you unaware of these critical HTML, JavaScript and web codlings?

Okay, that’s no big deal! You don’t need to worry about. We can help you get over this.

With Glu7 website builder, you can create and maintain a professional website and establish your business into global boundaries.

Now, you might be thinking how? Building a website on Glu7 is easy as one, two, three… You just need to follow these simple steps.

GET YOURSELF REGISTERED

Getting yourself registered is so easy with Glu7. You simply need your email ID and password and you are done! Sounds easy right?

Glu7 seven offers a free subdomain for your website. Still, if you want a unique and special domain for your website, you can select from Glu7’s subscription packages.

BEGIN THE DESIGNING

Done with registration process? Now you can begin with designing your website. Glu7 offers a wide range of template designs to choose from ranging from health care websites, personal blogs to restaurants, e-commerce websites, freelance photography and others.

These templates are carefully designed to support your content and make your website stand out from the crowd.

Another additional advantage of developing website on Glu7 is that it allows you to create your own design the way you like it. The drag and drop header, banner and content designs. You can add galleries, white spaces, media design and social plugins, special content, blogging and promo boxes in your website design.

Moreover you can add business logo, customize color schemes backgrounds according to your need.

ADD OTHER PAGES

Adding navigational pages is the next step to help your visitors find your content and reach out to you. The best option is to keep things simpler so as to make sure navigating through your website is easier for your audience and guide them what they are looking for. Some important pages to add are:

• About: tell your audience what your business is and what you do; it can include your business history and achieved milestones too.

• Values and Mission: tell your audience what your future goals are or what your business is all about.

• Blog: adding blog page you can talk about relevant topics and keep your customers informed.

• Contact us: to keep your customers in touch with you.

ADDING PHOTOS AND TEXT

The next step is to make your website visually appealing. Now is the time to add images, content to your all your designed web pages and give meaning to your website.

Getting your message effectively is crucial. Make that important text stand out by adding an appealing image next to it. With Glu7 it’s easy to upload images so go ahead and decorate your website.

LAUNCH YOUR WEBSITE

The final step is to launch your website to make it live for people searching for you out there over internet. Pre-check any changes you need to make and when your website looks ready, hit ‘launch’ button.

Glu7 provides business owners, bloggers, freelancers and everyone out there willing to create a website, a platform where you can easily create an impressive web presence. If you want to give it a try, head now to Glu7’s homepage and give it a try… it’s free.

3 Undeniable Benefits of Content Marketing

Are you doubting the proven benefits of content marketing ? Perhaps, this could be because you’re indifferent and reluctant to opt for something that is much into fashion. Or perhaps you’re hesitant to join the race or you are too occupied focusing on other marketing strategies .

If you have been thinking about any of these, redefine  your idea of content marketing.

These days, content marketing is not only something into trend but rather ground breaking in terms of generating leads and bringing traffic to your website.

Create Brand Awareness!

The greater the amount of content on your website, the greater are the chances that people will stick around, creating more opportunities for you to inform them about your product. This way, audience can develop a familiarity and association with your brand that builds trust.

This is one of the benefits of content marketing that with more relevant content people will spend a long time on your website, increasing chances the of turning leads into customers.

Ripen Your Revenues

Among many other benefits of content marketing being discussed over the internet, this one is the most powerful and of interest to a marketer. Isn’t it so?  All your efforts are basically to generate revenues and expand your business.

So once you have achieved your primary objective by providing information that your audience might be searching for, your next target is to turn leads into your customers. A carefully chosen content creates a pitch for your products and services that can pull audience and help generates revenues.

Creates Customer Cohesiveness

One of the primary objective of marketing campaigns is to build a strong relationship with valuable customers such that they keep coming back. According to Pareto’s rule, 20% of customers generates 80% of revenues and it is important for a marketer to keep those 20% intact.

A well written and good quality content can help build customer loyalty and maintain customer relationship. When you generate response and engagement through your content that caters your audience’s need and solve their problems you can develop a sense of adherence with them.

Providing your target audience that may want instruction manuals, videos, podcasts  etc. can help leverage a business and build customer loyalty.

Using personal brand which shares content that your audience develops trust in, is another proven content marketing strategy that keeps your audience intact.

So if you want to reap benefits of content marketing, you should better begin preparing a content marketing strategy that is well aligned with your business goals.

More on content marketing strategies in this post https://www.glu7.com/blog/6-simple-steps-to-develop-an-easy-content-marketing-strategy/

TEN SUPERB GUIDELINES FOR GREAT WEB DESIGN

Great web design is a term used for dynamic, perfect and visually appealing website design for users. It is a design which compels visitors to visit one more time.

If you want to make sure your design ends up looking cool, here are ten things you need to keep in mind.

1. Simplicity 
2. Easy navigation 
3. Purposeful design 
4. Eye catching colors 
5. Responsive mobile mobile-friendly design 
6. Typography 
7. Content 
8. Multi browser compatibility 
9. Usability and prototyping 
10. Layout design 

1. Simplicity

Simplicity is the basic criteria for outstanding web design. Simple and easy design always attract visitors to stay at the website for longer. It catches user appeal with clear and transparent design with less use of flash animation and advertisements to distract visitors’ attention. Cascading Style Sheet (CSS) and html provide a well matched combination for terrific website design for users.

2. Easy Navigation

Good web design sites are always easy to navigate and provide less difficulty for users in exploring a website. It is also a positive factor from SEO’s point of view to have quick home page navigation.

3. Purposeful Design

Every new website is designed for a purpose; to fulfill users’ expectation and to provide them everything they need in a website. This is a necessary aspect to think before starting a website design.

4. Eye Catching Colors

Colors always play an integral role in a website design. There should be a balanced color combination which grabs instant eye attention and provides users stunning experience.

5. Responsive Mobile-Friendly Design

Website design must be mobile friendly and responsive. It must be adaptive to latest technological innovations for users for easily accessing the website.

6. Typography

Typography is a basic ingredient of a superb website design. It helps in proper formatting of fonts and colors to give an impressive look to a website. It provides content style for a dynamic appeal to users so they can stay longer on the website.

7. Content

Content is king. Just as no kingdom can be ruled without a good ruler, no website can appeal to users without good creative content. Content must be purposeful and provides insightful information to readers.

8. Multi-browser Compatibility

It is a necessary guideline for creative web design to have multi-browsing capability. It makes it easier for website to successfully run on various web browsers.

9. Usability and Prototyping

Usability and prototype testing are two core elements for testing web design on different platforms. It refers to color, layout, design and other things which make a perfect website.

10. Layout Design

Website layout is an important component in a design. It basically involves an initial wireframe sketch of a website with further plans to add grids, colors and fonts to complete a web design.

Conclusion

The above guidelines provide an easy understanding of a great website design. Use them and appeal to thousands of users and make them come back again and again for higher traffic and better conversion.Here is a great hack to learn more about designing in short time. Try Wix, Glu7, SquareSpace or any of these website builders. They have beautiful preloaded templates so you can just pick the template you want and get started with it.

NINE REQUIREMENTS OF A GREAT CONTENT

Great Content is a “Content which has a capability to easily pull readers attention and engage them in reading till the end.” It requires a lot of thinking and ideas to develop but an appealing content can bring millions of readers and provide them interesting information. In online world, there can be any form or kind of dynamic content which grab readers’ attention. It can be colorful infographic, E-book, article or blog post.

Following are the necessary requirements of presenting a fabulous content for readers:

• Always write original content 

• Catchy headlines are always inspiring

• Actionable words

• Informative and descriptive content

• Authentic source of information

• Produce content worth compelling

• Add bullet points

• Make use correct grammar and sentence structure

•  Make it relevant and on topic

1.Always Write Original Content 
Writing is an art of capturing readers’ attention and compelling them to not let their eyes sway from the content. The words always play a key role in boosting the value of content and a good writer better knows how to play with words which can appeal huge amount of readers. Originality and uniqueness are always worth a price. In the digital world it is utmost necessary to keep away from plagiarism and copyright issues.

It is highly necessary to write in original words which is always appreciable and interesting for the audience to read something novel and fresh. It is also significant from SEO perspective. Google Search Engine quickly crawls and indexes fresh content which helps in traffic and better ranking for the website or blog.

2.Catchy Headlines are Always Inspiring
It is a core thing in developing a perfect, readable and sharable content. Catchy headlines always work great and inspire readers to go through the entire content. It is necessary to craft appealing and interesting headings which can easily grab attention of readers.

3.Actionable Words
Actionable words are the words which always push the readers to get engaged with the content. The actionable words include how, where, what and when. These words inspire people to dig deeper in the content with some sort of curiosity and interest to read more.

4.Informative and Descriptive Content
The length of content also plays an important part in creating a highly readable and sharable content. The content must not be too lengthy which creates boredom for readers. It must provide some valuable source of information.

5.Reliable and Authentic Source of Information
The information must be derived from some authentic and reliable source to provide readers with some genuine and informative content. A well-researched content is always readable and provides extensive knowledge to readers.

6.Worth Compelling Content 
The great content is always worth compelling with power of words to mesmerize readers. It is an excellent quality of a good content writer to completely capture the focus of audience. It makes them read once, twice and thrice yet not make them feel bored.

7.Add Bullet Points
Bullet points is a wonderful technique of adding short points in the content and further describing them in detail. It also feels good for readers to easily understand the topic by glancing at the top heading and bullet points of content.

8.Make Use of Correct Grammar and Sentence Structure
Correct use of grammar and sentence structure is the key factor in writing a perfect and error-free content. It puts a bad impression on readers because sorts of grammatical errors and sentence mistakes in the content eventually makes him lose interest.

9.Relevant and On-Topic Content 
The content must be relevant to the topic because it creates consistency and continuity in readership of audience. Content relevancy is an important thing in bringing more visitors to the website.

Conclusion
The above are all necessary ingredients in writing a dynamic, worth appealing content for the readers. The combination of all these makes a great content which is always appreciable and sharable. For more information about great content requirements visit glu7 blog.

EMAIL MARKETING CONCERNS YOU NEED TO CONSIDER

Concerned why your email marketing efforts are going in vain?

You might be overlooking these aspects that are needed to consider when marketing your product through email:

Know your customers
Absolutely all businesses know their target customers but when using email marketing, one thing to keep in mind is who your customers are- probably the most responsive ones, before rushing in to ‘Send All’ button. Various email tracking tools are available that read customer behavior like email open, spam box, link clicks and unsubscribe so you know whom to send emails the very next time.

Screwed subject lines
Have you ever wondered why your emails are non-responsive?
Perhaps, one big reason behind this could be the ‘subject line’ you’re using. People usually scroll through their inbox to find something of their interest instead of opening every single email. A perfectly crafted subject line will definitely compel the reader to take action.
Informal is interactive

Emails starting with more informal salutations like Heya, Hi etc. are found to be more interactive than those dry ones that follow strict formal obligations.

Personalization has power
Marketers are focusing more on mass customization-offering products/services to masses that are individually personalized, same rule follows for email marketers too. Dig-out more customer information by doing thorough research to get your messages personalized for every unique customer.

Outdated database
Another matter of concern is to keep track of your contact databases. If you’re constantly sending emails to employee who has already left position, it would surely go in vain. Use lead generation tools that will keep you updated with outdated information and keep recommending changes that are need to be considered.

Do not overdo
If you are thinking frequent emails will help market r product/service effectively, you’re possibly wrong! Abusing your customer’s email IDs will land you in spam folder or eventually get you unsubscribed and you’ll never be able to reach their inbox again. Using email IDs adequately and sending emails that contain information of customer’s interest to get the job done effectively.

To learn more tips on web marketing. Visit https://www.glu7.com/blog/

4 TECHNIQUES TO ESCALATE YOUR PINTEREST PROMINENCE

Are you a new marketer on Pinterest and looking for a big market to share your content and increase visibility? Do you want to enhance your boards’ and pins’ audience?

Here are four handy tricks that you can learn and increase your customer reach.

1. Know Your Pinterest customers: It is obvious people from all around the globe having diverse backgrounds use social networking today, but on a deeper level, different people uses different social media platforms for different purpose. So, before heading to create a pin or board you need to know whom your posts might be reaching to.

    Here are some interesting Pinterest facts:

• Around 100 million people use Pinterest daily creating nearly 50 billion pins with 60% users from US

• 80% of Pinterest users are women generating 90% pins on average

• 13% of active adult males uses with on average 120% of growth rate recorder in 2015

• A chunk of 67% users falls under age bracket of 40 years

Marketing your product is a lot easier if you hold a business account where you can get an insight of your customers based on their demographics easily using Pinterest Analytics where you can control whom you’re connected to and who can see your pins. You can do this by simply selecting Demographics tab under Audience in Analytics tab.

2. Mold content according to your customer preference: Knowing your audience’s interest is more likely to help in understanding and molding content according to your customers’ preferences. You can find out your customers’ mutual interest by accessing interest menu under audience tab to find out common labels your customers share.

3. Create approachable descriptions for searches: However most users will look for selected feeds according to their interest. They will more likely use Pinterest search to find pins they’re looking. Adding relevant and clear keyword tags strategically in your pins and boards will increase possibility that your content will be viewed.

For instance, you’re uploading content related to cars/automobiles; make sure to be specific and clear like “10 most favorite vintage cars”.

4. Install Widgets: You can grow your Pinterest following and audience by simply installing some useful widgets and buttons so that users can pin your content easily. You can do this by installing:

Pin it button: An effective way to enable users re-pin your content by simply clicking pin it button.

Follow button: If you want your pins to appear in feeds of your customers/audience, keep them updated and encourage audience to follow you, install Follow button so they can keep coming to you. It can serve as a pull marketing technique that will aid developing your audience’s interest by highlighting your latest pins on Pin board in thumbnail view. It will enhance audience engagement where you can direct them directly to your pins instead of waiting them to approach. Make sure to pretest all the installed buttons yourself first to ensure they are working well. For more tips on how to enhance the impact of social media, visit glu7 blog.