EMAIL MARKETING CONCERNS YOU NEED TO CONSIDER

Concerned why your email marketing efforts are going in vain?

You might be overlooking these aspects that are needed to consider when marketing your product through email:

Know your customers
Absolutely all businesses know their target customers but when using email marketing, one thing to keep in mind is who your customers are- probably the most responsive ones, before rushing in to ‘Send All’ button. Various email tracking tools are available that read customer behavior like email open, spam box, link clicks and unsubscribe so you know whom to send emails the very next time.

Screwed subject lines
Have you ever wondered why your emails are non-responsive?
Perhaps, one big reason behind this could be the ‘subject line’ you’re using. People usually scroll through their inbox to find something of their interest instead of opening every single email. A perfectly crafted subject line will definitely compel the reader to take action.
Informal is interactive

Emails starting with more informal salutations like Heya, Hi etc. are found to be more interactive than those dry ones that follow strict formal obligations.

Personalization has power
Marketers are focusing more on mass customization-offering products/services to masses that are individually personalized, same rule follows for email marketers too. Dig-out more customer information by doing thorough research to get your messages personalized for every unique customer.

Outdated database
Another matter of concern is to keep track of your contact databases. If you’re constantly sending emails to employee who has already left position, it would surely go in vain. Use lead generation tools that will keep you updated with outdated information and keep recommending changes that are need to be considered.

Do not overdo
If you are thinking frequent emails will help market r product/service effectively, you’re possibly wrong! Abusing your customer’s email IDs will land you in spam folder or eventually get you unsubscribed and you’ll never be able to reach their inbox again. Using email IDs adequately and sending emails that contain information of customer’s interest to get the job done effectively.

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