4 TECHNIQUES TO ESCALATE YOUR PINTEREST PROMINENCE

Are you a new marketer on Pinterest and looking for a big market to share your content and increase visibility? Do you want to enhance your boards’ and pins’ audience?

Here are four handy tricks that you can learn and increase your customer reach.

1. Know Your Pinterest customers: It is obvious people from all around the globe having diverse backgrounds use social networking today, but on a deeper level, different people uses different social media platforms for different purpose. So, before heading to create a pin or board you need to know whom your posts might be reaching to.

    Here are some interesting Pinterest facts:

• Around 100 million people use Pinterest daily creating nearly 50 billion pins with 60% users from US

• 80% of Pinterest users are women generating 90% pins on average

• 13% of active adult males uses with on average 120% of growth rate recorder in 2015

• A chunk of 67% users falls under age bracket of 40 years

Marketing your product is a lot easier if you hold a business account where you can get an insight of your customers based on their demographics easily using Pinterest Analytics where you can control whom you’re connected to and who can see your pins. You can do this by simply selecting Demographics tab under Audience in Analytics tab.

2. Mold content according to your customer preference: Knowing your audience’s interest is more likely to help in understanding and molding content according to your customers’ preferences. You can find out your customers’ mutual interest by accessing interest menu under audience tab to find out common labels your customers share.

3. Create approachable descriptions for searches: However most users will look for selected feeds according to their interest. They will more likely use Pinterest search to find pins they’re looking. Adding relevant and clear keyword tags strategically in your pins and boards will increase possibility that your content will be viewed.

For instance, you’re uploading content related to cars/automobiles; make sure to be specific and clear like “10 most favorite vintage cars”.

4. Install Widgets: You can grow your Pinterest following and audience by simply installing some useful widgets and buttons so that users can pin your content easily. You can do this by installing:

Pin it button: An effective way to enable users re-pin your content by simply clicking pin it button.

Follow button: If you want your pins to appear in feeds of your customers/audience, keep them updated and encourage audience to follow you, install Follow button so they can keep coming to you. It can serve as a pull marketing technique that will aid developing your audience’s interest by highlighting your latest pins on Pin board in thumbnail view. It will enhance audience engagement where you can direct them directly to your pins instead of waiting them to approach. Make sure to pretest all the installed buttons yourself first to ensure they are working well. For more tips on how to enhance the impact of social media, visit glu7 blog.