Useful DIY On-page and Off-page Hacks to Improve Your Landing Page

The first rule in augmenting the efficiency of conversion path is to improve the quality of your landing page. It seems like a simple task but optimization of that one page actually requires lots of thinking and planning. 

Fear not; to optimize this lander there are two major areas where you will have to focus: on-page (the design) and off-page (the promotion).

If you are here looking for on-page and off-page hacks that will help you enhance the productivity of your landing page, read on.

On-page Factors

· Keep the design neat and free from clutter.

· Use the text, images, buttons and videos in best manner.

· Urge the users to interact and take action.

· Keep your landing page precise.

· Optimize your internal linking.

Here’s another hack for on-page if have no clue how to start with the steps listed above. Use a free website making tool like Wix, Weebly, GLU7 or Square Space and pick one from their given templates. This will ease your efforts and also give you a head start.

Off-Page Factors

· Apply the science of search engine optimization to garner more views and increase organic traffic.

· Make use of email marketing to contact subscribers and readers.

· Utilizing tools of search engine marketing

· Initiating pay-per-click campaigns for more visibility

· Using social media like Pinterest, Facebook, Twitter and Google+ to reach out to millions of social network users.



A successful conversion will require excellent use of both on-page and off-page optimization techniques. So it's crucial you don't rely on just one factor. 

How to optimize inbound marketing online?

Inbound marketing means welcoming customers to your premises, instead of going out and aggressively targeting them. It is an essential part in marketing mix and thus should never be underrated, let alone ignored.

Inbound marketing works better for incoming customers because it gives them a true taste of your brand. They’re eager to know and that is why you should always s be ready for their arrival and armed in the best manner to entertain their queries.

Here are some tricks to optimize your website and thus your inbound marketing.

Take notes and put them to use

Take notes of customers. Note the path(s) which brings them to your site. Once you’ve noted, optimize that path with content that attracts, helps, solves their problems and delivers value.

Integrate a Blog

The safest bet. Visitors who have found their way to our blog are probably there because they have been looking for something and now feel that your site may have it. Every single one of those happy visitor will remember your page and will refer others facing the same problem should a situation arise.

So be sure to keep the blog updated with new and engaging content that attracts, holds, engages and captures the loyalty of your customer.

Optimizing and Simplifying Visitor's Path

Optimize every page in the conversion path. Landing page, order confirmation and thank-you pages are some that can be optimized for a better conversion rate.

Improving Load Speed

Customers tend to get furious when they see loading pages. They want a smooth and quick experience. And why not, they have better things to do. So keep your loading speed optimum. Consult with your IT team if you have to, to make pages faster without having to cut-down on valuable content.

Incorporating Share Buttons

Satisfied customers become brand evangelists. They can’t wait to share their experience with others. So making them wait is going to be a big letdown. 

This unnecessary inconvenience can be easily avoided by just integrating the sharing buttons on the pages of your website. Buttons like facebook, Twitter, Pinterest and Google Plus allows user to spread the word with just a couple of clicks. It also lets you in on potential leads. 

With a website builder like Square Space or GLU7, these elements can be easily integrated, but even if you are using custom content management system, be sure to add these elements in your website to heighten your number of visits and your conversions.

How to Optimize Images Using Alt-Text

Pictures speak volumes.  Although pictures shouldn’t come at the cost of textual content, the statement merely means that the power of pictorial content cannot be underestimated. From brand logos to long-scrolling detailed infographics, everything depicts the power visual content.

Powerful and meaningful as these pictures may be, there is one serious issue when it comes to them. And that issue is the inability of search engines to read them. While Google and Bing have becomes smart enough to read the text and offer data to the user according to the text, they still haven’t been able to read and analyze pictures.

This is where alternative-text, otherwise known as alt-text and alt-tag comes in.

Alt-Text

Basically, alt-text too is a text-based piece of content that signals search engines what the image in question is about. It allows search engine crawlers and bots to see what they otherwise cannot. As one can expect, alt-text is the soul of the image when it comes to image optimization. The more accurate the text, the more preference it gets from search engines because it helps them offer relevant content to the users.

How to Optimize Images?

Keeping the content as relevant as possible in alt-text is crucial, but it is also rewarding. Great visual content, backed up by the right alt-text can rank websites on top of search engines. Here are some tips on how you too, can optimize your image and your website via alt-text.

• Keep it relevant
• Keep it short
• Keep it natural
• Avoid spam and stuffing
• Keep the focus on important aspects of the image

Whether you manually add images to your site or use a website builder, be sure to add alt-text every time.