The Edge of using Free Website Creators in Small Businesses

Small businesses operate on limited capital so they just can’t afford to make mistakes. Most of the small businesses, due to their limitations rely on saving, which often revolves around seeking better alternatives.

If you don’t know about free website builders, let’s just say they are another great way to save money for your business. In fact, they can help you make more of it. How? Here are some perks of free website builders your business could use. 

Benefit of looks
A good-looking interfaces serves more purposes than one. It can help manage the content; it can make life easy for customers and it can improve your chances of gaining more customers.


Perks of increased traffic
Site creators feature a plethora of tools and elements which can integrated and optimized to make the site more appealing and more relevant to the visitor. The result is more traffic and better retention.


Edge of social media integration
With your social feeds linked to your website, customers can now easily get in touch with you. As for you, everything is now unified for you, making it easier to manage. Customer retention and engagement is easier to manage with free business website makers giving you social integration.



Compatibility with SEO
Being SEO-friendly is now a primary requirement for any site. Unless you are using one of these great free tools, it’s going to take more time, effort and capital to make the site SEO-friendly.


Advantage of Responsiveness
Mobile responsiveness go hand-in-hand with SEO. With April’s update, Google has made it clear that websites lacking support for mobile devices will not be given the consideration they were getting from Google. This makes mobile compatibility a must-have. Here is where website builders can come in handy as they offer responsive support for websites. Any site you will create on say, Glu7 or Wix, is going to be mobile-friendly out-of-the-box.

Learn How to Optimize Your Site for Mobile Phones and Tablets

Having one website that does it all is the essence of today’s digital marketing, SEO and SEM. A big population of the world surfs the internet through their mobile phones and tablets. This makes it even more vital to concurrently entertain users of different platforms.

So how can you reach out to those users without spending pretty pennies on programmers and developers?

The answer is simple – ‘a website creator’.

These website creators can be simple, easy and fun. But there are more reasons to try them out. Creators like GoDaddy, Wix and Glu7 also let you optimize your sites for smartphones as well as tablets.

While Wix lets you create sites on both platforms, there is one thing I found out that was better on Glu7 – it’s that the site you create on Glu7 does not need to be optimized separately for mobile platforms, i.e. it is automatically optimized for them.

Here is a short tutorial on how to create mobile-ready sites using Glu7.

Just sign in on Glu7.com, go to the dashboard and start creating your site. The interface runs on the idea of drag-and-drop so the learning curve isn’t that steep. You can edit the elements using the editors provided as well as remove objects with simple clicks.

Done creating? Good! Now onto the next step. Click on the tiny mobile icon on the top-left corner. This will change the preview of the site to mobile mode, allowing you to see how the site looks real-time in a smartphone. As you will see, the site will not need a major overhaul. Pretty much everything will already be set for a mobile surfer. You can also switch to tablet and laptop modes to see how the site looks for a tablet or a laptop user that lands on your site.

With everything in place, you are now ready to publish the website. First, click on the save button near the icons of the platforms. Now click on publish now button.

Congratulations! Your mobile-friendly site is now live.