So customers love your creamy coffee and mouth-watering
cakes, and now you’re thinking of putting a cherry to the top? Sure, why not!
You’re getting customers from your local region, that’s really nice. But what
if the whole city, and maybe, the whole state can get to know about your
delicious pastries?
That’s totally doable, but you have got to have a website.
One that can show them what you can offer, why you’re the best at what you do
and why people from all over the state should try your goodies out, at least
once.
I’ve said too much already. Let’s just get to the drill and
see what you can do to create a freewebsite, a great one while you’re at it, and bring in even more
sweet-teeth.
1. Lighting It Up
With Pictorial Content
Just creating a free
website and telling them you produce kick-ass pancakes won’t be enough.
You’ll have to go a step further to light that fire within them. To make sure
they start drooling as soon as your pancakes page loads up, you have got to a
real picture with your finest pancake(s). Here are a couple of quick tips with
which you can get HQ snaps at half the cost.
·
Hiring college students or photography interns
do get you some really fantastic shots
·
Using a high-end smartphone or a DSL camera to
take fantastic shots in UHD
·
Watching and learning from photography tutorials
over blog channels and YouTube
2. Tell A Tale
Tell them what you can do with your hands. You and your team
has a talent that is unsurpassable. Why not let your customers know about it.
Use your site’s about us page to tell the story that connects with them
emotionally and tells them all about you. A great story will get them excited
enough to make a visit. You should also follow these tips to tell a story they
won’t forget.
·
Candid pictures of your team as they work on
those tasty desserts
·
Got a legacy? Share it with them. Use pictures
from the past that are literally worth more than a thousand words
·
Everyone has a story. Connect with them by
telling them yours.
3. Social Media
Channels
Everyone is going social these days. You wouldn’t believe
how foodies and those in food business are taking advantage of social channels
like Pinterest, Facebook and Instagram
It’s sad for foodies looking for the best pastry in Seattle
because they are settling for second best. Why, you haven’t made those social
accounts. If you have however, here’s how you can make them more effective,
starting today!
For Twitter…
·
Using the city’s hashtag to trend for that city
and connect with the residents
·
Connect more and promote less to know you care
for them and that promotion is only secondary for you
·
The more you tweet, the better. Use apps like
Buffer and Hootsuite to schedule your tweets, even at times when you’re not
active
For Facebook…
·
Share pictures memes and infographics because
they’re far more effective
·
Offer incentives and rewards for likes and
shares
·
Let them know you value their feedback
For Pinterest…
·
Share pictures of those delicious pies and cakes
·
Use the right keywords to rank the Pinterest
page on top of SERPs
·
Give them new ideas by sharing exciting recipes.
This will make them a returning visitor
Like them? How about trying out now? Create your free website today, build your channels and instantly
get access to more visitors to your bakery.
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